Sr. Brand Manager

To develop and execute marketing strategies for all brands and to drive brand awareness, customer perception and customer traffic while maintaining a positive Corporate Image.
Principal Accountability:
  • Increases sales through advertising support and analysis of marketing impact in order to attract potential customers and retain existing ones
  • Develops, implements and executes the marketing objectives, strategies and plans for all lines of business and prepares and manages supporting budgets and promotional plans to increase store traffic and sales
  • Develops, implements and executes advertising campaigns, new product launches, store launches, promotions, Point of Purchase (POP) and Point of Sale (POS) materials and other marketing activities alongside sales and Advertising & Promotion (A&P) budgets
  • Leads the development and approvals of all creative advertising in line with current regulations
  • Monitors competitor activity and analyzes marketing impact
  • Prepares post campaign reports, analysis and measurements on all promotional events and spend ROI
  • Identifies and negotiates key sponsorship and advertising opportunities - plans negotiations and determines the most appropriate medium to advertise products and services at the best cost to the company
  • Manages the performance of the marketing team to ensure that departmental goals are met; engages in staff training, discipline and motivating, and directs duties accordingly
  • Prepares all Marketing Briefs and Return of Investment proposals prior to each Campaign for approval by Commercial Director
  • Performs any other duties requested by the Commercial Director
Qualifications, Education and Experience:
  • Bachelor Degree in Marketing, Business Management/Administration and/or related discipline
  • Three (3) to five (5) years managerial experience in a Marketing Department for a medium to large organization with two (2) years of experience in event planning and corporate communications
Knowledge, Skills and Abilities:
  • Excellent strategic and creative skills with emphasis on business and brand focus thinking skills
  • Demonstrated ability to handle multiple assignments and adopt to changing priorities
  • Strong budget management and leadership skills
  • Excellent interpersonal, communication and decision making skills
  • Strength in decision-making
  • Good complex and project management skills
  • Ability to manage a media and production budget
  • Good attention to detail
  • Team player – works to ensure team goals are met or exceeded
  • Self-motivated – ability to manage campaigns with minimum of supervision
  • Results driven – persistent and committed, strive to make a difference; enjoys a challenge and working under pressure and at times long hours to achieve the objective

Recruitment Consultant